A strong sign of recognition and an effective motivational tool, the corporate gift card enables employers to strengthen relationships with their teams and increase their productivity. What sets it apart from other forms of reward is its flexibility, practicality and popularity with employees! We've listed the main advantages of a multi-brand corporate gift card for you.
Giving beneficiaries a choice
A corporate gift for an employee or a customer, like a present for a loved one, aims to bring satisfaction to the recipient. This means getting to know the recipient's tastes, interests and needs; in short, a personalized approach to avoid any faux pas. The risk with a corporate gift is that it won't please, leading to disappointment.
One of the advantages of a multi-brand gift card is that it protects you from this type of reaction. And without having to conduct an investigation! It gives the recipient the choice of how to use the money. They can spend it on a wide range of goods and services. A corporate gift card offers purchasing power, and its targeted use is a source of satisfaction for the employee or customer, who can buy something he or she really likes - thus reinforcing the perceived value of the reward.
Motivation, recognition and loyalty
Why give an employee a gift card? To boost motivation, for a sales challenge for example. The prospect of a reward encourages them to put in more effort and go the extra mile to achieve the goal - that's why it's called an incentive. A reward for outstanding performance at work is also proof of recognition on the part of the employer, and therefore a double satisfaction for the highlighted employee.
In addition to the gift, they appreciate the gesture and feel encouraged to boost their productivity and reap the rewards. The gift card is both a way of encouraging and rewarding teams. And above and beyond the extra commitment, the advantage of a corporate gift card is the loyalty-building leverage it provides, as employees are sensitive to the added purchasing power and freedom it offers them.
Encouraging Motivation and Performance
Offering multi-brand gift cards is an excellent way of motivating employees and improving their performance. The ability to choose their own reward is often more motivating than standardized gifts. As a result, employees are more likely to feel valued and encouraged to achieve their goals.
A solution for a multitude of reward programs
A multi-brand corporate gift card is a reward that can be adapted to any rewards program. It can be offered by the employer as a one-off token of appreciation to an employee in connection with an URSSAF event (birth, marriage, retirement, Christmas, back-to-school, etc.), which will also enable the employee to benefit from an exemption from social security contributions. It can also be integrated into a loyalty program, or used as part of an internal challenge based on defined objectives (sales, customer satisfaction, etc.). As both a gift and a sum of money, the corporate gift card makes it possible to diversify salary strategies.
Attracting new talent
A multi-brand corporate gift card is a non-wage benefit that motivates teams... and an attractive feature from an external point of view! This contributes to improving the employer brand, a crucial issue for companies faced with a competitive job market. This social benefit - benefiting from purchasing power in addition to remuneration - must be promoted to potential candidates to attract talent!
Simplified management for the company
A rewards program requires considerable logistics on the part of the company, to ensure the storage and deployment of the prizes. In this respect, a dematerialized gift card is a solution that is both simple to distribute and manage. Thanks to an intuitive management platform, it can be sent by email in just a few clicks, eliminating the delays and costs associated with physical distribution (storage, packaging, shipping). The company can even access real-time tracking of gift card use, providing greater visibility and control over reward programs.
As well as saving time, dematerializing corporate gift cards has the added advantage of being environmentally friendly. This type of reward benefits from a reduced carbon footprint (no transport, no use of plastic, etc.).
A positive impact on local trade
A company is part of a territory. Even when the scope of its activity extends beyond the borders of its region, it has an address and therefore a presence in a place, at an address. Its employees are also consumers, eating in the neighborhood, doing their shopping or going to the hairdresser near their workplace. Unlike a gift card valid only with major international retailers or e-commerce giants on the other side of the world, the Sorewards gift card has the advantage of being universal: it's a prepaid VISA card compatible with all payment terminals. This means it can be used in the boutiques of a large shopping mall, as well as in a local boutique.
A multi-brand corporate gift card can therefore encourage employees to buy locally, for the benefit of local businesses. As part of a CSR approach, this has a positive societal impact, as the reward issued by the company contributes to local economic dynamism. It is also part of a more responsible and sustainable consumption pattern.
Facilitating generosity through giving
A corporate gift card means extra purchasing power for the employee. But personal ethics and values can place generosity and support for others above consumption and materiality. The Sorewards gift card makes it very easy for people wishing to support a charity or NGO to make a donation with the amount of money at their disposal. The company that allocates this type of reward can highlight the causes it supports and raise awareness among its teams: fighting famine in developing countries, helping women who are victims of domestic violence or abused children, funding associations committed to protecting the environment, and so on. The multi-brand gift card is also a solidarity gift card!
In addition to encouraging employees to donate, the company can also use the unconsumed food to benefit an association it supports.
There are many advantages to opting for a multi-brand corporate gift card, both for the employer and its employees. Simple to set up, agile, attractive and virtuous, this reward wins the majority of votes in terms of both recognition and satisfaction!
Read also
How can a corporate gift card be part of a CSR approach?
At first glance, the link between CSR and corporate gift cards may not seem obvious. But when you...
Interview with Guillaume Lunel: Improving working conditions at Dalkia with Sorewards
Today we have the pleasure of meeting Guillaume Lunel, a heating maintenance technician with Dalkia since...
The 7 advantages of a multi-brand corporate gift card
A strong sign of recognition and an effective motivational tool, the corporate gift card enables the employer to reinforce the...
How Sorewards supports local purchasing
Localism, locavorism... two terms for the same trend: consuming locally. An evolution in purchasing behavior that coincides...
Why choose Sorewards for your corporate gift cards?
In a world where employee recognition and motivation are essential to a company's success,...
The Sorewards culture card: because there's more to life than Netflix!
It seems that reading is declining among young people*, and that while cinema attendance...