Setting up a sponsorship programme with Sorewards: the example of Glass&Bio

As a marketing or sales manager, acquiring new customers and retaining existing ones are your main objectives in developing your business. In addition to traditional prospecting channels and the communication and promotional campaigns you can run, setting up a sponsorship program can represent an interesting solution, a real development lever you can use to combine your two objectives of acquisition and loyalty.

Why introduce sponsorship in your company?

Sponsorship consists of rewarding your customers who recommend you to their friends and family so that they can use your services or buy your products. Your customers then become true brand ambassadors, and are rewarded in various ways: cash, vouchers, gift cards, etc. Sponsorship is different from sponsorship, which has a commercial objective more focused on visibility, brand awareness and corporate image, as is the case for a sporting event, for example.

How to successfully launch your sponsorship programme? Our advice

If setting up a sponsorship program makes sense for you, and if this type of operation is suited to your business, we advise you to establish your strategy carefully beforehand to maximize your return on investment:

Identify your goals and how to achieve them

The first step in setting up an effective sponsorship program is to define your objectives. Do you want to build customer loyalty, attract new customers or recruit new ones? Are you aiming for frequent purchases, or less regular but larger purchases? Defining your objectives clearly and precisely will then enable you to identify the mechanics of your referral program and the different rewards offered to your referral customers (sponsors) and sponsored customers (sponsored).

Define the rewards of your referral programme

Gift vouchers, gift cards or even vouchers - different types of rewards can be set up to encourage your customers to recommend you. Opting for a universal gift card like Sorewards gives your customers the opportunity to spend their card balance as they see fit, since it's valid at all e-tailers! With Sorewards, you also benefit from a social dimension by giving your customers the opportunity to make a donation to associations or NGOs that are close to their hearts. 

Check that your sponsorship platform is working properly and measure the results 

Before you officially launch your referral program, we advise you to carefully check the technical details, and in particular access to rewards, by setting up a clear and simple process for your customers. 

With Sorewards, you can customize the colors of the platform, integrating your logo and colors. Easy to access, it's simple to use and allows your customers to consult their gift card balance in real time. 

How can the Sorewards gift card be used as part of a sponsorship action? The example of Glass&Bio 

Glass&Bio is an automotive ecocenter specializing in the energy transition. Based in Marseille, the company currently has 5 centers and offers conversion services to Super-Ethanol E85, a bio-fuel made from 85% renewable organic matter from French agriculture. Its use reduces a vehicle's CO2 emissions by around 60%.

In order to acquire new customers and build loyalty among its existing clientele, Glass&Bio has opted for the universal, solidarity-based Sorewards gift card.

With no obligation to buy, the Glass&Bio referral program allows you to recommend the company to friends and family, while benefiting from a prepaid, paperless Visa gift card, valid in France and abroad.