Sorewards is 1% FOR THE PLANET

Yvon Chouinard is the founder of Patagonia. In 2002, he founded the worldwide philanthropic movement "1% FOR THE PLANET" to encourage business leaders to take concrete, sustainable action to protect the environment.

Yvon Chouinard's book "Homme d'affaire malgré moi - confessions d'un alter-entrepreneur" (Businessman in spite of myself - confessions of an alter-entrepreneur) has acted as a revelation on my entrepreneurial commitment, by inscribing civic and ecological responsibility through the Sorewards project that I am carrying out today, with Erlend, Marc and Cédric, who has joined us.

It was a no-brainer, and we decided to join the 1% FOR THE PLANET programme in September this year.

We're 1% for the planet, and that's already a lot!

This is already a lot, and we will do much more: through the Sorewards scheme, we will encourage our corporate clients and gift card beneficiaries to act in favour of the protection of forests, oceans, biodiversity and our planet.

From today until Monday November 31, we'll be sharing our colors with the BLUE of the philanthropic program on our Linkedin page. Follow us and spread the word, as this may be of interest to people in your network.

On 1, 8 and 15 December, 1% FOR THE PLANET will give a voice to 18 associations committed to agriculture, climate and biodiversity, to enable them to collect donations with a subscription that doubles the resources collected.