OuiLive, or how to bring CSR to life in the workplace

When it comes to CSR, we're always on the lookout for innovation. That's why our encounter with the start-up OuiLive was such a wonderful discovery. 

The Produrable trade show is the place to be for players and solutions in the sustainable economy. We were there on September 23 and 24, focusing on the theme of Regeneration. In a setting conducive to reflection and wonder, we were able to discuss our shared vision with OuiLive - which was also organizing a challenge for theCoral Guardian association. In short, we want to put technology and the new solutions it offers at the service of social cohesion and solidarity. 

OuiLive's offer is both simple in appearance and so ambitious in what it implies. The aim is "to have a positive impact on your ecosystem through a concrete and innovative CSR approach", and these words can only resonate with the Sorewards approach.

For them, the way to create a bond is through gamification, and the instrument of choice is an app. At the heart of the app, available on download platforms, are connected challenges. Their aim is both playful and educational, while at the same time having a deeply committed dimension, since OuiLive integrates its "impact partners", associations selected for their positive impact. 

Companies can choose to take part in an inter-company challenge, or even create their own. In either case, employees come together for a special event, forming teams that compete and help each other out in a festive atmosphere. 

Finally, from the point of view of developing corporate commitment, collective games and gift cards together form links in the same value chain. And these are not the only points the two solutions have in common! Both are fully customizable, in the colors of the partners or the occasion .

Recently, their team mobilized for European Sustainable Development Week, a key theme for corporate social responsibility players. In the near future, the key date is of course Christmas. This challenge is organized in collaboration with Trainme, with Emmaüs as an impact partner. It's a chance to get involved, be generous, and why not, win a gift card!

Photo credit: OuiLive - Team ©Adrien Bernard