Reward programs

Customer loyalty: how did the 1001Salles Group integrate Sorewards into its loyalty programme?

February 16, 2022

Nathalie, nice to meet you. You are Marketing & Communication Director for the 1001salles Group - which led you to work with Sorewards. To begin with, could you tell us about your background?

After gaining experience with Eurosites and then Chateauform, I joined the 1001Salles Group team in 2017 because management wanted to develop the BtoB side (1001 SallesPro and MP2). As for the BtoC side, it already had a strong reputation with the 1001 Salles and 1001 traiteurs marketplaces.

Can you present all the activities of the Group?

The group now has 3 business lines. It is :

  • Publisher of digital platforms for individuals and/or companies:
    • 1001salles, which lists venues and service providers for private events;
    • 1001salles Pro, connects MICE providers;
    • 1001traiteurs, a group of caterers in France;
    • RUB- Reserverunbar, references bars and restaurants in France;1001DJ brings together music professionals on a single marketplace;
  • Event organizer with its MP2 brand. Several events are organized throughout the year: afterworks, MP2 meetings with its reverse appointment system, eductours and other partnered events. MP2 creates links between event organizers and MICE service providers.
  • Content creator, with the 10h01 agency which joined the group in 2017. It offers event providers the opportunity to stand out online, in their own name, by taking charge of their web communication to boost their visibility in the long term.

How did you experience the COVID19 crisis? What impact has it had on your business? 

On the business side, the crisis has been complicated, but so has it been for many in the events industry. On the positive side, we've been able to free up time to move ahead with new projects, such as digital meetings and the 1001Rewards loyalty program for all event organizers.

Wasn't there a loyalty system before?

No, we had not set up any for the private target group because the events are not really recurrent. Our mission with regard to our subscribers is to generate ever more new requests for private events. On the other hand, for professional events, loyalty is important because event organisers in companies or agencies are consumers of MICE services. We have therefore worked on a loyalty system for them and we have been able to devote ourselves 100% to it.

Why did you opt for the Sorewards gift card?

We wanted a win-win partnership system. So we asked ourselves what we could offer outside the classic card system. We put out a call for tenders and received a response from Sorewards. The virtual VISA card aspect makes a real difference, given the constraints faced by companies. It enables the client company to earn potential cash and redistribute it in different ways, both in terms of services (gifts, whether for birthdays, departures, the end of the year, etc.) and purchases. For us, this was the best way to achieve the kind of reward logic that could be accepted in companies.  

On the other hand, the team is efficient and close to its customers. 

Visual of the 1001salles PRO navy blue VISA card, by Sorewards.

With Sorewards you have set up an automated system. Are you satisfied with it?

Exactly. Sorewards adapted to the systems we had developed on the 1001 SallesPro platform. The loyalty program is created on our account. Internet users have a back-office where they can generate points based on event requests. Each request for a venue or service provider generates new points. When it's time to convert the points into euros, the platform connects to the Sorewards system to create the personalized VISA card. At this point, our customers can manage their loyalty points as they see fit with the 1001SallesPro card!

Added to this, it was very easy for our developers to integrate Sorewards into our digital platform 1001SallesPro. It was quick and thanks to this, it is now online.

What can we wish you for the year 2022?

An upturn in business in the events sector in the coming months, and the success of our 1001Rewards loyalty program with event organizers.

Are you looking for a venue or a service provider? On 1001SallesPro, we'll help you find what you're looking for, and help you save euros! Try us out !

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